At the 2006 annual TED conference in Monterey, the New York times columnist David Pogue delivered a presentation about the importance of simplicity in business. The commercial success of Google’s simple search engine interface and Apple’s iPod music player show that simplicity sells…

Steve Krug’s new book, Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems is essentially a companion book to his first, very successful book on usability “Don’t Make Me Think”. While the first book focused on design, this new book is all about testing…